Which of the Following About Developing Copy for Radio Advertising

Multiple Choice

Which of the following about developing copy for radio advertising holds true?

A) Radio copy must avoid being intrusive in order to attract and hold the attention of listeners.
B) It is important to include characters in the radio copy that sound highly exotic in order to grab listeners' attention.
C) It is challenging, yet essential to make the radio copy script fit the time slot.
D) Radio copy should use a large number of homonyms to ensure the message is clear.
E) Radio copy should represent an overzealous effort to attract listeners.