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    Contemporary Advertising Study Set 1
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    Exam 11: Creative Execution
  5. Question
    A _____ Copy Style Sets Up a Situation and Then
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A _____ Copy Style Sets Up a Situation and Then

Question 61

Question 61

Multiple Choice

A _____ copy style sets up a situation and then resolves it at the last minute by having the product or service come to the rescue.


A) narrative
B) institutional
C) picture-caption
D) device
E) straight-sell

Correct Answer:

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