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    Contemporary Advertising Study Set 1
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    Exam 11: Creative Execution
  5. Question
    The Term _____ Refers to How the Art Director and Graphic
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The Term _____ Refers to How the Art Director and Graphic

Question 64

Question 64

Multiple Choice

The term _____ refers to how the art director and graphic artist choose and structure the artistic elements of an ad.


A) slogan
B) headline
C) design
D) body copy
E) composition

Correct Answer:

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