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    Contemporary Advertising Study Set 1
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    Exam 11: Creative Execution
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    In A(n)_____ Copy,the Characters Portrayed in a Print Ad Do
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In A(n)_____ Copy,the Characters Portrayed in a Print Ad Do

Question 39

Question 39

Multiple Choice

In a(n) _____ copy,the characters portrayed in a print ad do the selling in their own words and an element of believability is added.


A) device
B) picture-caption
C) dialogue/monologue
D) narrative
E) hyperbolic

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