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To Be Effective,television Commercials Should

Question 68

Multiple Choice

To be effective,television commercials should:


A) let the audio carry most of the weight.
B) use "ad talk" to create a dramatic opening.
C) use a large number of elements in the commercial.
D) concentrate on the final impression the commercial will make.
E) ensure all scenes run for more than half a minute.

Correct Answer:

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