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    Contemporary Advertising Study Set 1
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    Exam 10: Creative Strategy and the Creative Process
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    Which of the Following Is a Dimension of a Great
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Which of the Following Is a Dimension of a Great

Question 71

Question 71

Multiple Choice

Which of the following is a dimension of a great advertisement?


A) Sensory appeal
B) Audience impact
C) Gross impressions
D) Informational motive
E) Possible exposures

Correct Answer:

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