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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 10: Creative Strategy and the Creative Process
  5. Question
    The Final Block of the Creative Pyramid,_____,reaches the Smallest Audience
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The Final Block of the Creative Pyramid,_____,reaches the Smallest Audience

Question 72

Question 72

Multiple Choice

The final block of the creative pyramid,_____,reaches the smallest audience but those with the most to gain from the product's utility.


A) desire
B) interest
C) credibility
D) conviction
E) action

Correct Answer:

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