According to the Creative Brief Used by Leo Burnett,which of the Following

Multiple Choice

According to the creative brief used by Leo Burnett,which of the following refers to a brand character statement?

A) It refers to a specific, concise description of what the brand is supposed to accomplish.
B) It refers to a brief description of the evidence that backs up the brand promise.
C) It refers to short-term emotional descriptions of the brand's advertising strategy.
D) It refers to a long-term description of the enduring values of a brand.