Multiple Choice
In terms of the Artist's role,a _____ refers to a bold,creative initiative that builds on a strategy,joins the product benefit with consumer desire in a fresh,involving way,brings the subject to life,and makes the audience stop,look,and listen.
A) creative strategy document
B) copy platform
C) work plan
D) big idea
E) skunkworks project
Correct Answer:

Verified
Correct Answer:
Verified
Q2: _ refers to recording any inspiration that
Q3: The third step in the creative pyramid
Q4: Fact-based thinkers tend to be linear thinkers
Q5: According to the creative brief used by
Q6: People who think in a value-based manner
Q8: In the _ step of the creative
Q9: What is meant by a creative brief?
Q10: The color black is the coldest color
Q11: According to the creative brief used by
Q12: In the final step of the creative