Multiple Choice
Which of the following refers to art direction?
A) It is the integration of the efforts of the copywriter and the artist.
B) It involves execution of the step-by-step process outlined in the creative brief.
C) It refers to an entire presentation, including verbal and aural elements.
D) It is the process of managing the visual presentation of a message.
E) It is a technique for transforming concepts into verbal and nonverbal ad components.
Correct Answer:

Verified
Correct Answer:
Verified
Q23: Which of the following appeals will a
Q24: Ads based on negatively originated motives resonate
Q25: The _,a member of the creative team,is
Q26: The creative pyramid is a model that
Q27: Who is ultimately responsible for the form
Q29: Which of the following is a way
Q30: Attention is the first objective of any
Q31: According to Bruce Bendinger's five key components
Q32: In terms of IMC,what is meant by
Q33: Describe Roger Von Oech's four-step creative model.