Which of the Following Is the Purpose of an Advertising

Multiple Choice

Which of the following is the purpose of an advertising plan?

A) To determine what to communicate through ads
B) To plan activities that will solve one or more of the marketing problems
C) To translate marketing and advertising objectives and strategies into goals that media can accomplish
D) To translate media goals into general guidelines that will control the planner's selection and use of media
E) To determine which broad class of media best fulfills the predetermined criteria
According to Exhibit 9-2, the purpose of an advertising plan is to determine what to communicate through ads. It includes the determination of:
(a) how product can meet consumer needs
(b) how product will be positioned in ads
(c) copy themes
(d) specific objectives of each ad