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    Business
  3. Study Set
    Contemporary Advertising Study Set 1
  4. Exam
    Exam 9: Planning Media Strategy
  5. Question
    Advertisers Use the _____ Media Scheduling Pattern for Products Consumers
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Advertisers Use the _____ Media Scheduling Pattern for Products Consumers

Question 35

Question 35

Multiple Choice

Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.


A) continuous
B) flighting
C) pulsing
D) bursting
E) roadblocking

Correct Answer:

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