In Terms of Media-Planning Activities,which of the Following Is the Purpose

Multiple Choice

In terms of media-planning activities,which of the following is the purpose of determining media strategy?

A) To determine which broad class of media best fulfills the criteria
B) To compare and select the best media within broad classes, using predetermined criteria
C) To translate marketing and advertising objectives and strategies into goals that media can accomplish
D) To determine what to communicate through ads
E) To translate media goals into general guidelines that will control the planner's selection and use of media