Which of the Following Is True of Finding Tactics in a Bottom-Up

Multiple Choice

Which of the following is true of finding tactics in a bottom-up marketing plan?

A) Companies should find two or three tactics to exploit instead of a single tactic.
B) Managers of large companies are more likely than those in small companies to discover good tactics.
C) The artful combination of tactic and strategy creates a position in the consumer's mind.
D) Tactics refer to the place a brand occupies competitively in the minds of consumers.
E) A large company cannot profit from bottom-up marketing because they cannot find a unique tactic.