Which of the Following Is True of the Objectives and Outcomes

Multiple Choice

Which of the following is true of the objectives and outcomes of DAGMAR,a hierarchical model introduced by Russell Colley?

A) It specifies the qualities of a good objective.
B) Conviction refers to purchasing and using a brand.
C) Comprehension refers to knowing that a brand exists.
D) Awareness refers to knowing about a brand's benefits or attributes.
E) It emphasizes sales-target objectives.