Which of the Following Is the First Step of the Market

Multiple Choice

Which of the following is the first step of the market segmentation process?

A) To conduct advertising research to determine consumers' reactions to various ad campaigns
B) To identify groups of people with certain shared needs
C) To aggregate groups of people or organizations into larger market segments
D) To develop place, time, and possession utility
E) To determine which personal influences will have an appropriate effect on consumers