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    Contemporary Advertising Study Set 1
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    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    _____ Segmentation Enables Marketers to View People as Individuals with Feelings
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_____ Segmentation Enables Marketers to View People as Individuals with Feelings

Question 86

Question 86

Multiple Choice

_____ segmentation enables marketers to view people as individuals with feelings and inclinations.


A) Demographic
B) Psychographic
C) Geodemographic
D) Behavioristic
E) Volume

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