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Mary Stopped at a Local Department Store to Buy Coffee

Question 98

Multiple Choice

Mary stopped at a local department store to buy coffee.She found the shelves stocked with various brands of coffee.Before deciding which brand to buy,she read the labels on each jar.Finally,she chose the brand that claimed to have a Fairtrade certification.The alternative coffee brands that she evaluated before making a purchase decision form the _____.


A) interpersonal influences
B) evoked set
C) mental files
D) psychological screen
E) physiological screen

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