Multiple Choice
Jill & Joel Co.,owned by Jill and Joel Hudson,sells and installs above-ground swimming pools and hot tubs.The manufacturer of the hot tub a letter to Jill & Joel in which it offers to pay 60 percent of the advertising cost if the Hudson's run a newspaper ad featuring the hot tubs.Which of the following types of advertising is the hot tub manufacturer planning to undertake with the Hudsons?
A) Vertical cooperative advertising
B) Vertical clearance advertising
C) Horizontal subliminal advertising
D) Horizontal clearance advertising
E) Institutional advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q86: If an agency were to buy an
Q87: What are the disadvantages inherent in establishing
Q88: One of the primary differences between national
Q89: What is the name given to the
Q90: Transit advertising is an effective and inexpensive
Q92: Which of the following statements is true
Q93: The many factors that affect the client-agency
Q94: In an ad,the words that make up
Q95: A national manufacturer assisting a distributor in
Q96: Local advertisers and national advertisers differ in