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    Contemporary Advertising Study Set 1
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    Exam 4: The Scope of Advertising: From Local to Global
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    In an Ad,the Words That Make Up the Headline and Message
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In an Ad,the Words That Make Up the Headline and Message

Question 94

Question 94

Multiple Choice

In an ad,the words that make up the headline and message is known as the:


A) copy.
B) media.
C) layout.
D) code.
E) feedback.

Correct Answer:

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