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Some Advertisers Ask for or Imply That They Want to See

Question 44

Multiple Choice

Some advertisers ask for or imply that they want to see what the ad agency will do before they sign on.In such cases,the ad agencies must create a:

A) speculative presentation.
B) provisional showing.
C) portfolio of previous ad campaigns.
D) storyboard.
E) three-dimensional advertising plan.

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