Multiple Choice
_____ is a paid,mediated form of communication from an identifiable source,designed to persuade the receiver to take some action,now or in the future.
A) Advertising
B) Word-of-mouth publicity
C) Sales promotion
D) Direct marketing
E) Public relations
Correct Answer:
Verified
Correct Answer:
Verified
Q23: In a(n)_,the salesperson phones customers shortly after
Q24: IMC helps companies adopt a consumer-centric,rather than
Q25: Fresh Zone is a supermarket based in
Q26: State why companies practice IMC.
Q27: Most of the advertising we see in
Q29: In a(n)_,a salesperson sells products and encourages
Q30: A direct-mail ad exemplifies _.<br>A) covert advertising<br>B)
Q31: IMC is both a concept and a
Q32: Which of the following is the principal
Q33: The sponsor does not usually produce the