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    Contemporary Advertising Study Set 1
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    Exam 1: Advertising and IMC Today
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    Which of the Following Is the Principal Benefit of IMC
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Which of the Following Is the Principal Benefit of IMC

Question 32

Question 32

Multiple Choice

Which of the following is the principal benefit of IMC?


A) High profit
B) Accountability
C) Synergy
D) Customer retention
E) Partnership

Correct Answer:

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