Question 1

What is a long tail strategy?

Accepted Answer

A)  Selling a large number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well. 
B)  Selling a small number of unique items with relatively small quantities sold of each, in addition to the popular items in large quantities as well 
C)  A Selling a large number of popular items in large quantities 
D)  None of the above

Question 2

A(n)________ online auction occurs when sellers use it as a selling channel to many buyers and the highest bid wins.

Accepted Answer

The answer of A(n)________ online auction occurs when sellers use...

Question 3

___________ liability is an e-business challenge.

Accepted Answer

The answer of ___________ liability is an e-business challenge....

Question 4

What is a method of marketing via E-business?

Accepted Answer

A)  Banner-ad 
B)  Pop-up ad 
C)  Viral marketing 
D)  All of the above

Question 5

Mobile commerce,or _____________,is the ability to purchase goods and services through a wireless Internet-enabled device

Accepted Answer

The answer of Mobile commerce,or _____________,is the ability to purchase...

Question 6

What are intermediaries that aggregate three services for market participants (1)a place to trade,(2)rules to govern trading,and (3)an infrastructure to support trading?

Accepted Answer

A)  Content providers 
B)  Online brokers 
C)  Market makers 
D)  None of the above

Question 7

What is a global public network of computer networks that pass information from one to another using common computer protocols?

Accepted Answer

A)  Protocol 
B)  Internet 
C)  World Wide Web 
D)  Hypertext transport protocol

Question 8

What is a global hypertext system that uses the Internet as its transport mechanism?

Accepted Answer

A)  Protocol 
B)  Internet 
C)  World Wide Web 
D)  Hypertext transport protocol

Question 9

What involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government?

Accepted Answer

A)  Interactivity 
B)  Clickstream data 
C)  Mobile commerce 
D)  E-Government

Question 10

Web 2.0's vast disruptive impact is almost over.

Accepted Answer

A) True 
 B)False

Question 11

____________ providers are companies that use the Internet to distribute copyrighted content,including news,music,games,books,movies,and many other types of information.

Accepted Answer

The answer of ____________ providers are companies that use the...

Question 12

___________ brokers act as intermediaries between buyers and sellers of goods and services.

Accepted Answer

The answer of ___________ brokers act as intermediaries between buyers...

Question 13

What is mass customization?

Accepted Answer

A)  A box running across a Web page that is often used to contain advertisements 
B)  Allows businesses to generate commissions or royalties from an Internet site 
C)  A technique that induces Web sites or users to pass on a marketing message to other Web sites or users 
D)  The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question 14

What is a business that operates on the Internet only without a physical store?

Accepted Answer

A)  Pure play 
B)  Intermediaries 
C)  Content provider 
D)  Reintermediation

Question 15

By 2014,the web will be accessed by mobile devices more than desktops.

Accepted Answer

A) True 
 B)False

Question 16

Which two events occurred that forever changed the Web and the amount and quality of available information?

Accepted Answer

A)  Marc Andreesen's first Web site and Tim Berners-Lee's NCSA Mosaic computer program 
B)  Tim Berners-Lee's first Web site and the invention of the microprocessor 
C)  Tim Berners-Lee's first Web site and Marc Andreesen's NCSA Mosaic computer program 
D)  Marc Andreesen's NCSA Mosaic computer program and the invention of the microprocessor

Question 17

What is viral marketing?

Accepted Answer

A)  A box running across a Web page that is often used to contain advertisements 
B)  Allows businesses to generate commissions or royalties from an Internet site 
C)  A technique that induces Web sites or users to pass on a marketing message to other Web sites or users 
D)  The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question 18

Explain why an organization would use metrics to determine a Web site's success.

Accepted Answer

The answer of Explain why an organization would use metrics...

Question 19

Information reach refers to the number of people a business can communicate with,on a global basis.

Accepted Answer

A) True 
 B)False

Question 20

___________ is the B2B purchase and sale of suppliers and services over the Internet.

Accepted Answer

The answer of ___________ is the B2B purchase and sale...

Exam 3: E-Business and Mobile Business

What is a long tail strategy?

A(n)________ online auction occurs when sellers use it as a selling channel to many buyers and the highest bid wins.

___________ liability is an e-business challenge.

What is a method of marketing via E-business?

Mobile commerce,or _____________,is the ability to purchase goods and services through a wireless Internet-enabled device

What are intermediaries that aggregate three services for market participants (1) a place to trade,(2) rules to govern trading,and (3) an infrastructure to support trading?

What is a global public network of computer networks that pass information from one to another using common computer protocols?

What is a global hypertext system that uses the Internet as its transport mechanism?

What involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government?

Web 2.0's vast disruptive impact is almost over.

____________ providers are companies that use the Internet to distribute copyrighted content,including news,music,games,books,movies,and many other types of information.

___________ brokers act as intermediaries between buyers and sellers of goods and services.

What is mass customization?

What is a business that operates on the Internet only without a physical store?

By 2014,the web will be accessed by mobile devices more than desktops.

Which two events occurred that forever changed the Web and the amount and quality of available information?

What is viral marketing?

Explain why an organization would use metrics to determine a Web site's success.

Information reach refers to the number of people a business can communicate with,on a global basis.

___________ is the B2B purchase and sale of suppliers and services over the Internet.