Multiple Choice
The most important information in a news release should be
A) saved for the last paragraph for dramatic effect.
B) focused totally on selling the writer's company and its products.
C) concentrated at the beginning of the release.
D) highlighted briefly in the middle paragraphs.
Correct Answer:
Verified
Correct Answer:
Verified
Q24: An effective opener for a press release
Q28: An effective technique in persuasive claim letters
Q29: E-mail marketing is less expensive than direct-mail
Q29: An effective closing for a persuasive claim
Q30: When promoting products and writing sales letters,
Q33: To establish _, show your reader that
Q34: Which of the following is an effective
Q35: Traditional _-mail marketing involves the sale of
Q36: Christopher, the head of his company's accounting
Q37: To improve the _ of a persuasive