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Customer Profitability Analysis

Question 72

Multiple Choice

Customer profitability analysis:


A) Always shows that the company with the highest total sales generates the highest net customer profit.
B) Always shows that the company with the lowest total sales generates the lowest net customer profit.
C) Produces the same results as a Pareto analysis.
D) Helps identify actions that affect customer profitability.
E) None of the above answers is correct.

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