The Balanced Scorecard

Multiple Choice

The balanced scorecard:

A) Is not comprehensive, since it doesn't include all the critical success factors which contribute to competitive success.
B) Helps focus managers' attention to bottom line profits.
C) Is forward looking, stressing nonfinancial measures that can lead to benefits in the future.
D) Fails to reflect environmental and social effects of the firm's operations.
E) Is heavily weighted toward the financial critical success factors.