Which of the Following Statements Is True of Customer Lifetime

Multiple Choice

Which of the following statements is true of customer lifetime value?

A) Salespeople lay more emphasis on a single sale, rather than the combined value of future sales.
B) Customer lifetime value is only measured for transactions involving a solo exchange.
C) There is no way to estimate the sum of the future sales.
D) The customer lifetime value is a statement explaining how the salesperson's products will effectively solve the buyer's business issue.
E) Customer lifetime value is expressed in terms of the combined total of all future sales discounted back into current dollars.