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The Management at Splash,a Major Beverage Company,knows That Approximately 40

Question 32

Multiple Choice

The management at Splash,a major beverage company,knows that approximately 40 percent of its consumers always buy Splash products without considering alternative drinks or the prices of their products.For Splash,such consumers can be characterized as _____ loyal.


A) selectively
B) behaviorally
C) partially
D) relatively
E) strategically

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