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April,a Sales Rep for Beta-Z Equipments,was Recently Assigned to Work

Question 15

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April,a sales rep for Beta-Z Equipments,was recently assigned to work with Leapheart construction.Typically,Leapheart purchases about $15,000 worth of materials per quarter from Beta-Z,but since April took over as the sales rep to work with Leapheart,the volume has dropped drastically.Sam,the inventory manager at Leapheart,often ends April's sales calls saying something like,"Look,little lady,I don't need someone like you in here telling me how to build houses.Why don't you just run along and bake some cookies or something." April has been professional in every way,but now her manager believes that the client should be assigned to Wayne.This change is called a:


A) pressure transfer.
B) conversion.
C) turnover.
D) clean sweep.
E) territory waiver.

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