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When Anton Tries to Convince Supermarket Owners to Stock His

Question 11

Multiple Choice

When Anton tries to convince supermarket owners to stock his company's new tea-flavored popsicles,he receives many objections because most of the owners are of the opinion that the flavor would not sell.In this scenario,Anton is engaged in:


A) ambush marketing.
B) pioneer selling.
C) advocacy marketing.
D) original selling.
E) guerrilla marketing.

Correct Answer:

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