Multiple Choice
Renee Samson has been invited to take part in a formal dance programme next month.Though she has a lot of gowns,she decides to go shopping for a new one that she had seen at a sale.The gown is an example of a(n) _____ in the basic consumption process.
A) need
B) want
C) reaction
D) outcome
E) touchpoint
Correct Answer:

Verified
Correct Answer:
Verified
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