Which of the Following Is True of the Stakeholder Marketing

Multiple Choice

Which of the following is true of the stakeholder marketing orientation?

A) Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process.
B) It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns.
C) It is an organizational culture that embodies the importance of creating value for customers among all employees.
D) It stresses solely on the need to monitor and understand competitor actions in the marketplace and the need to communicate information about competitors throughout the organization.
E) In this type of orientation, innovation is geared primarily toward making the production process as efficient and economic as possible.