Multiple Choice
According to Theodore Levitt,marketing researchers should ideally focus on _____ when promoting a product.
A) the physical parts of the product
B) the features of the product
C) the benefits arising from the product
D) the profits from the sale of the product
E) the inputs required to manufacture the product
Correct Answer:
Verified
Correct Answer:
Verified
Q75: Explain why consumers get treated differently in
Q116: Cognitive psychology differs from social psychology in
Q117: Which of the following is true of
Q118: _ represents the process by which goods,services
Q120: Which type of business orientation offers the
Q122: Which of the following is an economic
Q123: When consumers recognize they have an unmet
Q124: The acting out of a decision to
Q125: The research results are said to be
Q126: Relationship marketing is based on the belief