As the Manager of a Leading Banking Institution,Bijou Tracks Detailed

Multiple Choice

As the manager of a leading banking institution,Bijou tracks detailed information about the bank's clients.This way more client-oriented decisions can be made,leading to longer-lasting affiliations with clients.Bijou is involved in _____.

A) customer relationship management
B) marketing management
C) consumer value management
D) quality management
E) internal marketing management