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    CB Study Set 2
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    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    A Planned Way of Doing Something Is Known as _____
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A Planned Way of Doing Something Is Known as _____

Question 55

Question 55

Multiple Choice

A planned way of doing something is known as _____.


A) marketing myopia
B) a mission
C) a strategy
D) utilization
E) a terminal value

Correct Answer:

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