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  3. Study Set
    CB Study Set 2
  4. Exam
    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    When a Consumer Realizes High Value from an Exchange with a Company,_____
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When a Consumer Realizes High Value from an Exchange with a Company,_____

Question 58

Question 58

Multiple Choice

When a consumer realizes high value from an exchange with a company,_____ improves.


A) relationship quality
B) internalization
C) emotional contagion
D) augmented quality
E) elasticity

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