Cullen and MacNeil's Is a Well-Known Store That Sells Writing

Multiple Choice

Cullen and MacNeil's is a well-known store that sells writing material.The company faces strong competition from the electronic media.If the company thinks of itself merely as a paper company instead of a company that delivers the benefits users want,it could be taking a short-sighted view of its business.That is,Cullen and MacNeil's could suffer from _____.

A) brain drain
B) cognitive dissonance
C) marketing disconnect
D) marketing myopia
E) product devaluation