Choco Fond,a Dessert Place,introduced a New Square-Shaped Ice-Cream Cone with a Soft

Multiple Choice

Choco Fond,a dessert place,introduced a new square-shaped ice-cream cone with a soft gooey texture instead of the usual crunchy cone.Choco Fond's customers never warmed up to the new product as they felt it was too different from the traditional cone and never gave them the feeling of having an ice-cream.Which of the following reactions is most likely to account for the customers' cognitive categorization of the new product?

A) Contrast
B) Anticipation
C) Accommodation
D) Distortion
E) Assimilation