One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology,such as digital video recorders allowing viewers to zoom past commercials,is to get their products integrated into television programs.In some shows,actors are seen driving a Toyota Prius or drinking Pepsi.This sort of advertising is an example of _____.

A) subliminal advertising
B) product placement
C) overt advertising
D) crowd manipulation
E) conquesting