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    CB Study Set 2
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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    When a Nostalgic Ad Evokes or Recaptures a Childhood Mood,consumers
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When a Nostalgic Ad Evokes or Recaptures a Childhood Mood,consumers

Question 25

Question 25

True/False

When a nostalgic ad evokes or recaptures a childhood mood,consumers become lost in their memories and are distracted,so they become less willing to indulge in any kind of purchasing activity.

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