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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    Extremely High Emotional Involvement in Which a Consumer Is Engrossed
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Extremely High Emotional Involvement in Which a Consumer Is Engrossed

Question 32

Question 32

Multiple Choice

Extremely high emotional involvement in which a consumer is engrossed in an activity is referred to as _____.


A) trance
B) contagion
C) ennui
D) flow
E) self-concordance

Correct Answer:

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