Multiple Choice
Which of the following best describes the ideal self?
A) It represents the various possessions that a consumer owns that help him form perceptions about himself.
B) It represents the image that a consumer would like others to have about him or her.
C) It refers to how a consumer would like to perceive himself.
D) It refers to the beliefs that a consumer has about how he or she is perceived by others.
E) It refers to how a consumer currently perceives him- or herself.
Correct Answer:

Verified
Correct Answer:
Verified
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