Multiple Choice
Which of the following statements about self-concept is true?
A) Actual self refers to how a consumer would like to perceive himself.
B) Ideal self refers to how a consumer currently perceives him- or herself.
C) Ideal social self represents the image that a consumer would like others to have about him or her.
D) Possible self represents the various possessions that a consumer owns that help him form perceptions about himself.
E) Extended self refers to the positivity with which one holds his or her body image.
Correct Answer:

Verified
Correct Answer:
Verified
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