Salespeople Are Trained to Assess a Potential Consumer's Attitude Toward

Multiple Choice

Salespeople are trained to assess a potential consumer's attitude toward their company's offerings and to attempt to change that attitude if it is not positive.There are several techniques that help salespeople accomplish this attitude change in potential consumers.Salespeople attempt to change consumer attitudes about their products through _____.

A) persuasion
B) segmentation
C) positioning
D) affect monitoring
E) attitude tracking