Which of the Following Is True of the Attitude-Toward-The-Object Approach

Multiple Choice

Which of the following is true of the attitude-toward-the-object approach?

A) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute.
B) Changing belief involves convincing consumers that an attribute is not as positive or negative as they may think.
C) New beliefs are always tied to new attributes.
D) Adding beliefs about new attributes may require a physical change to the product itself.
E) When a valued attribute that was not previously considered is added, the overall attitude toward the complex may be adversely affected.