Multiple Choice
Louis was born in 1920 and spent four years in the Navy during World War II.He doesn't understand his grandchildren's spending habits because he was always thrifty.Which of the following generational microcultures is Louis most likely to belong?
A) Baby Boomers
B) Silent generation
C) Generation X
D) Millennials
E) Greatest generation
Correct Answer:

Verified
Correct Answer:
Verified
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