Multiple Choice
Which of the following types of analysis develops a profile of a consumer group based on relatively tangible human characteristics such as age,ethnicity,sex,occupation,income,region,religion,and gender?
A) Demographic analysis
B) Ethnographic analysis
C) Orthographic analysis
D) Geographic analysis
E) Psychographic analysis
Correct Answer:
Verified
Correct Answer:
Verified
Q21: The term subculture is often used to
Q27: Teenagers around the world are more similar
Q28: Greg is part of a fraternity whose
Q30: Generation Z represents young consumers born between
Q31: The Jewish Federation implements tzedakah which enables
Q33: People who age in the same generation
Q34: The reliance on schema-based heuristics in making
Q35: Divergence refers to the phenomenon in which
Q36: A microculture is defined as a group
Q37: Louis was born in 1920 and spent