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    Exam 11: Consumers in Situations
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    Enduring Characteristics of Neither a Particular Consumer nor a Product
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Enduring Characteristics of Neither a Particular Consumer nor a Product

Question 65

Question 65

Multiple Choice

Enduring characteristics of neither a particular consumer nor a product or brand are known as _____ influences.


A) attitudinal
B) tangential
C) perceptual
D) preferential
E) situational

Correct Answer:

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