Which of the Following Decision-Making Perspectives Assumes That Consumers Often

Multiple Choice

Which of the following decision-making perspectives assumes that consumers often make purchases and reach decisions based on the affect,or feeling,attached to the product or behavior under consideration?

A) Rational decision-making perspective
B) Experiential decision-making perspective
C) Functional decision-making perspective
D) Behavioral influence decision-making perspective
E) Implemental decision-making perspective